Banca Transilvania has a new brand identity

Trimite stirea unui prieten
Nume *
E-mail *
E-mail prieten *
Cod validare * Turing Number
Tastati codul din imagine (doar cifre)

2016-09-15 15:01

Banca Transilvania has a new brand identity, pointing to authentic local features, modernity, respect and energy, all core values of BT, according to a bank statement.

This is the second rebranding process in BT’s history, after the one in 2003: the logo has been redesigned, and the color scheme - yellow, red and blue - completes Banca Transilvania’s new visual language.

BT’s new brand identity preserves the elements that have made it visible, attractive and highly valued in the past, which were easily recognizable too: the shield - as the logo’s graphical element, BT yellow, and Zânul (the Fairy Man), a character that renders the bank’s communication unique and friendly. Banca Transilvania remains The Bank for Entrepreneurial People,  1 of 3 start-up entrepreneurs choosing BT. 

“Banca Transilvania continues its development and consolidation phase and the newly launched brand concept reaffirms our identity:  a Romanian bank and local champion, that shows respect,  dedicates passion and embraces innovation in the support provided to the Romanian entrepreneurial initiative, from vision to fact” - says Mr. Horia Ciorcilă, Banca Transilvania’s Chairman.

The rebranding project was accomplished in cooperation with Brandient, a Romanian brand strategy and design company. The rebranding process underwent several stages, such as: audit, visual identity redesign, brand and communication strategy outlining, respectively implementation, the latter stage being currently in progress both at the bank’s level and among the entities within Banca Transilvania Financial Group.
The story of Banca Transilvania brand began 22 years ago in Cluj-Napoca, with a team of 13 people. Nowadays, BT is one of the leading banks in Romania, channeling its activity on three business lines: Corporate, SME and Retail. First and foremost, Banca Transilvania is about people: over 7,300 employees and more than 2.2 million clients. The employees’ average age is 34 and for 1,600 of them, BT is the first place of work.

BT brand architecture includes over 20 sub-brands of the companies from Grupul Financiar Banca Transilvania, product and services brands, foundations, sport competitions, banking café and bank shopping events. Banca Transilvania is considered to be one of the top 100 strongest Romanian brands in 2016, being ranked 22nd, notably 20 positions higher compared to the previous year. The ranking was published in September 2016 by BIZ magazine.

The bank’s top management strongly believes that the excellent results recorded over the years have created favorable grounds for new approaches and successful projects within the entire Financial Group, which are to be materialized under the new visual identity.

Taguri: BT  Banca Transilvania  Romania  myBRD  


Adauga un comentariu
Nume *:

E-mail *:
(nu se afiseaza pe site)

Turing Number

Tastati codul din imagine (doar cifre)  

Adauga un comentariu folosind contul de Facebook

Alte stiri din categoria: ENGLISH

Agreement between National Bank of Greece and Export-Import Bank of Romania for the sale of Banca Romaneasca

National Bank of Greece (“NBG”) announces the signing of a definitive agreement with ExportImport Bank of Romania (“EximBank”) for the sale of its 99.28% stake in Banca Romaneasca (“BROM”). The Transaction is expected to increase NBG’s CET1 ratio detalii

Banca Transilvania financial results as at December 31, 2018

BT’s Preliminary Financial Results as at December 31, 2018 (press release) Banca Transilvania, the largest lender of the local economy in 2018: customer support twinned by the Bancpost integration ●196,000 loans to companies and individual detalii

EU Regulation on cross-border payments

Frequently asked questions: Intra-EU cross-border payments Brussels, 14 February 2019 What did the Commission propose in 2018 and why? EU cross-border payments in euro are very cheap or even free in euro area Member States (priced as domestic payments) but still expensive in non-euro area Member States. The two amendments proposed by the Commission in March 2018 to the Regulation on cross-border payments will reduce the cost of intra-EU payments within the entire EU and unify the single retail payments market. This will benefit in particular citizens and businesses from the non-euro area Member States by letting them have access to cheaper intra-EU euro payments. Transactions made in EU currencies other than the euro are not detalii

National Bank of Romania (NBR) Board decisions on monetary policy: rate unchanged at 2,5%, risks stem from new fiscal measures

NBR Board decisions on monetary policy The annual CPI inflation rate continued to go down in December 2018 to 3.27 percent from 3.43 percent in November, moving deeper into the variation band of the flat target. Thus, the NBR fulfilled its objective of maintaining price detalii

Ultimele Comentarii